In today’s realities of the service market – the beauty industry is gaining momentum. Most girls visit salons at least once a month for eyelash extensions, haircut corrections or to create a neat manicure. The constant increase in demand for beauty salon services – increases the concentration of competitors. Therefore, it becomes more difficult for companies offering beauty services to stand out in the market and attract customers.

What functions does the logo perform?

Customers are trying to choose salons that provide services of the highest quality in a comfortable environment, as well as at an affordable price range. Potential customers make their choice in favor of beauty salons with an established reputation and spectacular, but unobtrusive advertising. Customers pay special attention to the company logo.

The company logo is an image that gives visual information about the company’s specialization, its image and services, by creating an associative series in potential consumers. The logo includes an icon and a text inscription.

To attract customers, it is not enough for a beauty salon to have professional staff and a room with a stylish design. It is necessary to have a logo, which will imprint in the minds of passersby – prestige and reliability of quality.

What do I need to know to create a logo?

To create a beauty salon logo, it is necessary to determine the associative series that you need to evoke in potential customers at the sight of the logo. The logo of a beauty salon should be perceived as a symbol of attractiveness, grooming, style and femininity through properly chosen elements: icon, font, inscription size and color scheme.

Companies in the beauty industry prefer to use images of well-groomed girls with an attractive appearance, created at the expense of clean, monochrome skin, manicure or unusual hair on the emblems. One of the important roles is played by the color palette chosen to create a logo. When selecting colors, it is necessary to take into account the psychological perception of each color and shade to avoid misperception of the specifics of the salon. For example, the color pink – symbolizes passion, love or tenderness, depending on the chosen shade.

The name of the company should be written in an elegant, beautiful and easy-to-read font. It should convey the aesthetics and mood that the client will receive during and after the service. The font size should not exceed 30% of the image volume.

The compatibility and informativeness of the elements should be taken into account. All details should form a harmonious picture, which is difficult to achieve without experience. The best option for a quick formation of a logo – is an online designer Turbologo, capable of forming several suitable options for the logo, based on the parameters you entered.

Conclusion

A logo in the beauty industry is an integral part of a company’s image and style. Turbologo Developing a logo requires careful analysis and selection of details to attract potential customers and shade competitors in the market.